How One Automotive Dealership Increased Store Visits By 63% In 30 Days
CHALLENGE
One of Phelps Digital's automotive clients had been seeing a low number of leads coming from their paid search provider for quite some time. Over the course of a few months Phelps worked with the provider to help improve performance; however, progress was slow. Knowing the paid search strategy needed improvement, Phelps goal was to find a new provider for the dealer that could capitalize on a limited budget while increasing total leads and decreasing cost per store visit.
SOLUTION
It was clear to both Phelps and the dealership that to reach these goals they would need to find a paid search provider that had thrived off automation and could tailor ads based on an inventory feed provided by the dealership. After some various demos to vet potential candidates, Phelps found a provider that met all the criteria needed for the dealership to perform at a high level and improve these KPIs.
RESULTS
There was an immediate boost in leads when the dealer switched their paid search over to the new provider, but the real test would be the first 30 days of performance. In just 1 month, with a fully automated and thoroughly optimized account, this dealer was able to increase their total store visits by 63% all while reducing cost per store visit by 14%. Other mentionable metrics that improved drastically for the dealer included a 164% increase in clicks, a 33% increase in conversion rate, a 76% increase in new users to the website, and a 40% decrease in bounce rate. The data speaks for itself and ultimately, switching to a new paid search provider was the solution the dealership needed and it has already paid off in dividends just 30 days in.
