Revolutionizing Client Retention in Digital Marketing
At Phelps Digital, we understand the challenges faced by advertising agencies in today's dynamic digital landscape. Client retention is not just about keeping your clients; it's about growing with them. We’ve heard the cry for expert help, and we’re proud to introduce Retainmint – our solution designed to assist digital marketing agencies with the resources & insights needed to boost client retention & drive continuous growth.
In the ever-evolving landscape of digital marketing, agencies confront a lot of challenges, including but not limited to quality assurance, technical setup issues, and differentiation in the market. Phelps Digital recognizes and understands these obstacles intimately.
With Retainmint we can solve this problem by providing your agency with 2 separate types of reviews: Technical & Strategic. We dive deep into your clients' digital advertising channels, identifying hidden opportunities & recommendations to optimize performance. No need to hire more staff – we've got you covered. You’ll reduce wasted ad spend, deliver better results, & increase your chances of retaining and growing partnerships. It’s a win-win solution.
Phelps Digital was founded by digital marketing industry leaders with over 60 years of combined experience to address the biggest issue they faced with their former employer – retention. We’re the right team for the job because we live & breathe digital & we understand the uphill battles that agencies & their clients fight each day.
Platforms We Cover
Google Ads
Microsoft Ads
Facebook Ads
Programmatic Platforms
& more!
The Technical Review
Our Technical Reviews audit your accounts with a fine-toothed comb and look for common areas of oversight and other missed opportunities.
This is primarily to help support your operations and/or production teams. Think of it as a backup quality assurance team. We’ll communicate our findings to help tune up your accounts and make sure small errors and other common red flags are being addressed.
Areas We Check
Ad Network Settings
Ad Copy
Conversions
Landing Pages
Display Creatives
Location Targeting
Phone Numbers
Ad Extensions
Budget Pacing
Search Terms
The Strategic Review
Our Strategic Reviews assess the performance of your accounts & look for ways to improve or build upon campaign and business strategy. These reviews often coincide with upgrade opportunities wherever applicable to help you continue to grow your accounts.
This is primarily to help support your sales & account management teams. Think of it as a backup digital consultation & advisory team. We’ll provide recommendations on where things could improve, what budgets should be moved or increased, & what new campaign types should be implemented.
Areas We Check
Impression Share
Ad Group Structure
Keyword Opportunities
Campaign “Red Flags”
Bid Strategies
Location Targeting
Inventory Alignment
Common Revenue Growth Recommendations
New Campaign Types with Suggested Budgets
Suggested Budget Increases to Improve Impression Share
Expansions to Current Campaigns with Suggested Budgets