CHALLENGE

An award-winning orthodontist that specializes in Invisalign had a stellar reputation within his community and a world-class team to care for his patients, but needed help building his digital presence (and drive leads) without breaking the bank. His team had been using Facebook and Instagram sporadically throughout the years, but never had a defined plan on how to grow this online community due to the intermittent posts and lack of engagement. Phelps Digital saw this as a great tool to utilize the considering the personalities in the office we’re perfect for social media. This strategy was not at the forefront of the practices mind when looking for ways obtain patients, until they came on board with Phelps Digital!

SOLUTION

When the Invisalign-based practice came onboard, Phelps provided an extensive audit of their social media platforms and outlined aspects to improve upon. That original audit was the beginning of what would become a full-fledged social media strategy for the practice. Areas of focus within this strategy Phelps put together included frequency of posts, content types, how to engage with users to promote community, implementation of Stories and Reels, demographics and interest of their fan base along with so much more tailored specifically to the client. Since a one-fits-all approach is not always successful across platforms, Phelps also made sure to differentiate their social strategy between Facebook and Instagram to make the most of every piece of content created and posted.

RESULTS

Our client took this strategy and made the absolute most out of it with their light-hearted and eccentric team. Their posts on Facebook and Instagram took off in weeks of implementing this content and engagement strategy and by month 3 they started seeing huge upticks in traffic to their website and leads coming in from these totally free social media posts. Thanks to this strategy our orthodontic client was able to see a 178% increase in engagement across their social media platforms in just a year. This team also was able to grow their reach on Instagram by 1,417% in this time frame, surmounting to over 132,000 individual users reached. In turn, building this online community allowed for a huge influx of virtual consultations (250% increase year over year) with potential patients choosing to work with the practice not only for their top-notch Invisalign transformations, but because the office culture was so perfectly captured on their social profiles.